The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of traditional marketing and business for ages. However lately it seems to me that the subject of funnels being used in Internet business is appearing all over the internet.
It is clear that people are eager to learn more about this idea and how they could use it in their online businesses marketing efforts. Read on to find out more about the sales funnel and how it can be used to efficient Internet marketing.
What is the Sales Funnel?
No, a marketing funnel isn't an actual funnel. The reason for using the term "funnel" for this concept of marketing is to help visualize and explain a sales process from the beginning to the conclusion. It has a broad opening for customers who are known as "Unqualified Prospects" at the top, and a narrower opening for conversion sales at the bottom. It's a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People that are "unqualified prospects" will be found at the top of the funnel. These are people who have never met with you, but might be interested in your products or services. You'll have many offers and sales activities later and you'll have people who've purchased your product/service.
Another reason a lead-generation funnel concept is effective is the fact it allows you monitor potential prospects at different stages in the expanded sales process. It is possible to predict the number potential customers using the sales funnel, by being aware of the number of prospects who are qualified at each stage of the process.
You can make use of the sales funnel to identify where and how your sales procedure is working or failing, and if you are not getting enough customers. This will allow you to choose exactly the areas you need to concentrate your efforts and to maintain sales at the required level, and, in turn, fulfill marketing goals. It is used to monitor and control the sales process of customers.
The top of the Sales Funnel Front The Sales Funnel Front End
The top of your sales funnel is going to be the most active area of your sales funnel and will require the most constant testing. Your creativity and resources will only limit the amount of front-end strategies you can develop.
The primary objective of the front-end is going to be to draw potential customers and convert to buyers later on in the sales process.
A potential customer is "qualified" when they sign up to your product or service. This is the point of the sales funnel at which the prospective customer or "Unqualified prospect" becomes a qualified leads because they have taken actions that show that they are interested enough to buy your product.
Your front-end should be able to bring targeted traffic to your website or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the best ways and tools to accomplish this.
There are a variety of ways to "qualify", the "Unqualified prospect". One of the best methods to determine the quality of prospects is to create a squeeze page. This allows you provide something valuable to your product that people can get for free or at a substantially reduced price in exchange for their name and email. You can select from reports and newsletters and videos and e-mail course.
So we see that the front-end of the sales funnel is the place where folks are drawn into your sale funnel. What about the back-end of your sales funnel?
The Bottom or Back-End of the Funnel
The back-end (or the bottom) of the sales channel is where the majority of sales and profits occur. This is where you will find your most expensive products. They are usually pertinent to the same market, but in different formats like video or audio, live interaction, or private consultation.
The major difference between the front and back-ends is in the kind of client and the price of the product/service being provided.
It is true that only a tiny percent, maybe 1-2% of the people entering your front-end will be able to make it into your back-end. Since a small portion of people spend more money, it's okay.
It is clear that although front-end services or products can be priced under $100, back end products and services are typically priced in the 100s to 1000s. This make the bottom or back end of the funnel sales funnel to be the primary source of income for your Internet company, and it's the most reliable and stable part of the sales funnel.
The sales funnel can be as simple or complex as you would like it to be, so long as you have the right resources and the right ideas.
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