Nobody would say 12 months Three was the attraction for California’s authorized hashish companies, as many within the trade spent 2020 combating a world pandemic, excessive tax charges and unlawful opponents that the state simply can’t stamp out.

However marijuana companies are faring higher this yr than another sectors due to their “important” designation, which permits retailers and others within the provide chain to remain open throughout lockdowns. Some additionally imagine the “important” label is offering a picture enhance for an trade that’s lengthy been stigmatized.

“I believe it reveals an actual cultural shift in how hashish is being considered,” mentioned Josh Drayton, spokesman for the Sacramento-based California Hashish Trade Affiliation commerce group.

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