Hip-hop icon Shawn Jay-Z Carter revealed the launch of his new hashish model MONOGRAM on Friday, multiple yr after he joined California licensed hashish firm Caliva as its chief model strategist. The launch consists of the debut of MONOGRAM’s website, which options images and movies of hashish crops being tended and joints being rolled by hand.

“With its cautious pressure choice, meticulous cultivation practices, and uncompromising high quality, MONOGRAM seeks to redefine what hashish means to customers at the moment,” the corporate wrote in a press launch. “In an effort to offer a extra tailor-made buyer expertise, the model may also launch by a greatest at school e-commerce platform devoted solely to its singular product line.”

The web site lists little data on particular merchandise or availability, however there are hyperlinks to the model’s Instagram and YouTube accounts. The Monogram Twitter feed and Facebook web page are additionally stay, and the webpage affords a glimpse into the model’s enterprise philosophy and dedication to the plant.

“From soil to seed, the skilled growers at MONOGRAM leverage a lifetime of cultivation expertise to make sure our flower is handled with the respect it deserves by each stage of the develop course of,” Monogram writes on its firm web site. “Exact management and fixed monitoring permit our flower to achieve its full potential as a superior smoke.”

“MONOGRAM flower is grown in small batches, permitting for each plant to obtain customized consideration from our skilled growers,” the copy continues. “Our batch-by-batch method and distinctive efficiency designation permit us to focus on the nuances in between harvests and inform you the story of each flower.”

Jay-Z Launches Cannabis Brand With Caliva
Courtesy of MONOGRAM

Jay-Z Collaboration Introduced In 2019

Caliva introduced in April 2019 that Jay-Z would be joining the company as its chief model strategist. The corporate stated that Jay-Z’s duties would come with offering enter on inventive selections, group outreach, and company technique.

“Something I do, I wish to do accurately and on the highest degree,” Jay-Z said in an announcement on the time. “With all of the potential within the hashish trade, Caliva’s experience and ethos make them the perfect companions for this endeavor. We wish to create one thing wonderful, have enjoyable within the course of, do good, and convey folks alongside the best way.”

Caliva CEO Dennis O’Malley informed CNN Enterprise that Jay-Z’s function would additionally embrace social justice initiatives corresponding to advocacy and job coaching to assist create alternatives for people negatively impacted by the Struggle on Medication.

“We predict this can be a sea change when it comes to the visibility to the trade,” he stated. “We take this partnership with numerous duty, numerous humility, numerous accountability shifting ahead.”

“On this place, Mr. Carter will concentrate on and work to extend the financial participation of residents coming back from incarceration—lots of whom will not be seeing the financial advantages of legalization—by advocacy, job coaching, and total worker and workforce improvement,” firm officers stated in an announcement.

Caliva, primarily based in San Jose, California, is likely one of the state’s largest vertically-integrated hashish companies. The corporate cultivates, processes, and markets hashish merchandise together with flower, pre-rolls, edibles, and topicals for residence supply and in additional than 250 licensed dispensaries in California.